WWE Superstar John Cena Slams Coffee at 7-Eleven

John Cena and 7-Eleven have combined forces to "tag team" childhood illness by launching 20oz large, Cena-themed Coffee cups at 7-eleven stores nationwide.

WWE fans will be thrilled to find that not only are the large coffee cups decked out with John Cena on large cups of coffee, but will also feel good knowing that every Cena cup they purchase will provide some support towards the Make-A-Wish Foundation.
The promotion is set to last until August 31st, but if cups run out at your local store, then you're out of luck. Cena’s cup shows off Cena's hand sign, which menas “Hustle, Loyalty, Respect.”

“I am thrilled to partner with 7-Eleven’s ‘Coffee Cup With A Cause’ program which will help the Make-A-Wish Foundation continue making wishes come true for children with life-threatening medical conditions,” Cena said.

In addition to the John Cena cups, the rest of the monthly promotional material that adorns every 7-Eleven will feature other WWE superstars such as the Undertaker, Triple H, Edge and WWE Diva Kelly Kelly, who will each have their own Super Big Gulp Cups. Ray Mysterio Premium Slurpee cups, WWE character straws, "summer slam sub", WWE Slims Jims, WWE dvd's and WWE magazines will also be on-hand for purchase for wrestling aficionados.

"7-Eleven and WWE first partnered seven years ago, and it was a huge win for both of us. The cups were a hit, and stores sold out of a collectible WWE poster we created," said Jay Wilkins, 7-Eleven brand manager for proprietary cold beverages. "Big Gulp fans love WWE, and WWE fans love Big Gulp drinks."

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Top 10 Best-Selling Craft / Super Premium Beers

Finding space to merchandise your craft and super premium beer 6-packs and 12-packs can be extremely challenging. Most stores owners simply do not have the space to stock and merchandise every 6 pack out there. I'd recommend carrying these industry top sellers in order to keep your customers happy and your pockets full. These top 10 will give you the best chance of success.

1.  Sierra Nevada Ale 6pk 12oz bottles - Sierra Nevada Brewing is one of the most popular craft breweries currently operating in the United States. Its Pale Ale is world renowned and deserving of the number #1 spot.
2. Blue Moon Belgian Wheat 6pk 12oz bottles - The Colorado based brewery crafts an awesome Belgian Wheat that goes great within a lemon slice.
3. Anchor Steam 6pk 12oz bottles - This up and comer is a rising star in the craft beer segment, Hailing from San Francisco, where you'll forget more than your heart if you knock back a 6 pack of this stellar offering.
4. Fat Tire Amber Ale 6pk 12oz bottles - Belgian beers use a far broader palette of ingredients such as fruits, spices, esoteric yeast strain that keeps consumers coming back for more.
5. Bud Light Lime 6pk 12oz bottles - Surprisingly, Budweiser's light lime offering strikes a cord with consumers with its light lime taste and attratice price tag for a 6-pack.
6. Sierra Nevada Pale Ale 12pk 12oz - the brewery produces almost 700,000 barrels of beer per year, so yes, they made the list again with the 12-pack.
7. Sam Adams Boston Lager 6pk 12oz - produced by the Boston Beer Company, the largest american owned brewery.
   
8. Lagunitas IPA 6pk 12oz  - Lagunitas Brewing's flagship, IPA, is consistently the best-selling IPA in the state of California and I'm willing to bet that it would do well in about any store nationwide.
9. Sierra Nevada Torpedo 6pk 12oz - If you haven't figured it out by now, Yeah... you should probably have a full shelf of Sierra Nevada 6-packs to keep customers happy.
10. Pyramid Hefewizen 6pk 12oz - Don't forget to include this full-flavord Bevarian fruit beer rounding up our top 10.
    

How to combat declining sales

For the last few decades, cigarettes have been the #1 sales driver at just about every convenience store, corner store and mom and pop's liquor store. Despite heavy taxation in states like New York and California, increased public awareness of the negative impact of cigarettes, and economic recession,  cigarettes are still the top grossing category in nearly every store where sold.
Compounding the problem is nearly 1 in 10 tobacco sales at gas stations/convenience stores are sold to people under the age of 18, according to a study from HealthDay News.

As a rule of thumb, cigarette sales generally account for ~25% of total sales dollars.  Of course, the problem is cigarette sales continue to decline year after year. Healthier habits and increasing tax prices are forcing consumers to quit or find other less expensive addictions. This has left many store owners and retailers scrambling to find new ways to increase sales and more importantly keep their regular customers coming through the doors.

Enter the "Electronic Cigarette" or "E-cigarettes". The personal vaporizer is a battery-powered device that provides inhaled doses of nicotine by way of a vaporized solution. The vapor provides controlled amounts of nicotine as well as physical sensation similar to that of real cigarettes. Plus many smokers trying to quit crave the physical sensation of holding the cigarette to their mouths and taking a puff.
The e-cig's help accomplish what the patch does not.

The health effects of using e-cigarettes are currently still in testing and the long-term effects are unknown. However, the manufactures of e-cigarettes claim because there is no combustion, there are no harmful carcinogens to cause the health problems that actual cigarettes do.

Since the FDA has allowed the sale of e-cigarettes by those with tobacco licenses, retailers can take advantage of this hot new item. Retailers have the opportunity to get ahead of the competition by simply carrying e-cigarettes, which is a new sales platform they may help offset the decline in traditional cigarettes. Customers often purchase a "starter kit" first which contains the Mouthpiece, or cartridge, the heating element, and a battery or charger. One cartridge is generally the equivalent to one pack of cigarettes and a 5pk cartridge is touted as a cost-effective carton of cigarettes.

While introducing electronic cigarettes may not completely offset the decline of traditional cigarettes, it will certainly help lessen the impact and may also help drive in new business and customers.
Upon the introduction of "e-cigs" to many of my 7-eleven stores in Northern California, sales quickly jumped to approximately $800 a month with a Gross Profit margin of ~38% depending on manufacture. The first vendor we used was a company called  X-hale 02 cigarettes. The X Hale O2 starter kits  sale for $19.99. Their website is http://e-hookah.com.

Lipton Brisk Iced Tea - the hottest trend in the beverage category.

If you're in the non-alcoholic beverage industry, it's no secret the iced teas are all the rage these days. There are many options for cheap iced teas, often priced at 99-cents, such as Lipton Brisk Iced tea from Pepsi Co., the new-to-the-game Peace teas from Coca Cola Co., and of course the long-time anchor of the value tea's, Arizona Iced teas.

While the product margin varies by distribution method, a retailer can usually expect  ~33% GP, assuming you're selling at the manufacturer's suggested retail price, or msrp.

Despite the low transaction ring, the iced tea is a traffic driver for value-conscious customers looking for an alternative to high-priced energy drinks. Interestedly enough, most retailers are seeing a downward trend in the energy drink market, most likely due to market saturation and high retail prices. Amid economic recessions, unemployment trends, and lower standards of living for many Americans, consumers have shown that paying a buck for an iced tea versus ~$4 for a can of their favorite energy drink such as Red Bull, Monster, or Rockstars, is a much easier pill to swallow.

As the energy drink market has had slight declines throughout 2009 and 2010, the Iced Tea category shows exciting growth. Be sure to allot space for Brisk top sellers such as Raspberry and Strawberry Melon, Razzleberry from the Peace Tea line, and nearly as much Arizona Iced tea as you can fit in the tea door. This will help ensure your corner store stays on target with the changing needs of your customers.